ENVIRONMENTAL AWARENESS
"GO GREEN!!There is no PLANET B"
The issue of environmental awareness is
one that has plagued our country for centuries and, despite growing awareness
for the cause, will continue to plague our country without the implementation
of drastic operational and individual changes.
Continued obstinacy towards
environmental awareness cannot, however, be solely attributed to the
maintenance of current environmental conditions, but rather the perpetuation of
environmental degradation as a whole. In their controversial ad “Before It’s
Too Late”, the World Wildlife Fund, or WWF, delineates this exigent nature of
environmental awareness through the propositional illustration of detrimental
repercussions accompanying the circumvention of environmental awareness.
That is, in order to effectively advocate the importance of action in
regard to the resolution of environmental degradation, WWF elicits an emotive
response in the viewer through the depiction of these detrimental repercussions
by inducing elaborative thinking and in depth-processing. It is the WWF’s transmutation
of a forest into an arboreal pair of lungs that allows them to emotively
captivate the viewer through a metonymic representation of health that
engenders a sense of interdependence between the viewer’s individual well-being
and the environment.
Protect Earth cause there is no more other planet than mother earth. Let
us protect earth do the 4R’s, segregate trash do the right things and lastly
plant trees..
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